Susi Russell-Park is a Dubai-based business and operations consultant, entrepreneur and founder with experience across private aviation, luxury lifestyle management, destination management, customer experience and service excellence.
Her entrepreneurial journey began in 2007 when she established a boutique fitness studio in Canary Wharf, successfully navigating the business through the 2008 global financial crisis. She later founded and grew GoToDXB in Dubai, leading the destination management and concierge business through the disruption of the COVID-19 pandemic and continued market change.
Today, Susi works with founders, leadership teams and organisations across the UAE and internationally, providing strategic and practical support across operational improvement, team structure, customer experience, business systems, organisational change and complex project delivery. She also provides fractional operational leadership where ongoing support and implementation are required.
Her strength lies in understanding people, identifying what others often overlook and turning insight into practical action. Drawing on first-hand experience of building and adapting businesses through growth, disruption and change, she brings clear judgement, commercial awareness and hands-on execution to complex challenges.
Focused business consulting and practical support where experience, commercial judgement and execution can make the greatest difference — from strengthening performance and customer experience to navigating change and delivering complex projects.
Strengthening business operations, identifying barriers to growth and turning priorities into practical action. From building the right team and defining roles to improving processes, workflows and business systems, the focus is on removing inefficiencies, strengthening accountability and creating an operation that can perform and grow.
Improving customer and guest experience by identifying where journeys, service standards or delivery are falling short. Combining commercial awareness with first-hand high-touch experience, the focus is on strengthening service standards, team performance and consistency to build loyalty, reputation and long-term value.
Bringing structure, coordination and momentum to complex projects and strategic priorities involving multiple stakeholders and moving parts. From planning and stakeholder management to problem-solving and delivery, the focus is on maintaining clarity, accountability and momentum through to successful implementation.